A base unit is the basic foundation of a display rack. It consists of upright posts, a base panel, and a back panel, forming an L-shaped structure. By extending the base unit and freely combining shelves of different depths, it can be configured into a complete freestanding unit.

By further extending the freestanding unit and connecting multiple freestanding units together, the connecting points can share the same upright post, forming a continuous connecting unit.

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Opening a store is a dream for many people!

What kind of store should you open? What type of business is profitable? Where should you open your store? What kind of store design can attract customers? How should you design the interior of your store? How should you create the right store style? How should the products you sell be displayed on shelving? And how should you choose a suitable shelving and display system?

We understand that these questions can be time-consuming and challenging for business owners who are preparing to open a new store or expand their existing business. As a professional manufacturer and designer of retail store equipment and shelving, JZ Shop Equipment would like to share some insights on choosing display shelving for product presentation.

When planning your store, you can first consider the following points:
1. What category does your business belong to among food, clothing, housing, transportation, education, and entertainment?
2. What is your target customer profile?
3. How much space is available for product display?
4. What types of products do you sell?
 

1. What category does your business belong to among food, clothing, housing, transportation, education, and entertainment?

People's lives revolve around food, clothing, housing, transportation, education, and entertainment, and the type of business you operate is closely related to how your store should be designed. For example, if you sell food products, your store may have a format similar to retailers such as Leezen or Homemakers Union. The products can generally be divided into two major categories: dry goods and fresh or refrigerated goods.
Dry goods generally refer to products that can be stored at room temperature, such as snacks, noodles, canned foods, powdered ingredients, and other healthy food products. These products are usually displayed on supermarket shelving according to product categories, similarities between products, and packaging sizes.
Fresh or refrigerated goods generally refer to products that need to be stored or displayed under refrigerated or frozen conditions, such as frozen edamame, tofu, soup dumplings, and hot pot ingredients. These products are usually arranged or stacked directly inside refrigerators. Some products, such as organic fruits and vegetables, do not require refrigeration. Display fixtures such as woven baskets or wooden crates can be used to create a natural, rustic, and fresh atmosphere that conveys a healthy lifestyle.

If you sell sports shoes, apparel, and accessories, the style, design, and colors of your shelving should complement the overall style of your store. This type of business often includes brands such as Nike specialty stores or large retail brands such as DECATHLON. Even if you operate an independent sporting goods store, you will likely have your own brand name and Corporate Identity System (CIS). Therefore, the style, materials, textures, and colors of the display shelving should be coordinated with your CIS and can be customized in both design and manufacturing.
 

2. What is your target customer profile?

Why is it important to understand who your target customers are when opening a store? Different products are intended for different types of customers. One of the most common examples is luxury boutiques selling internationally recognized brands such as CHANEL or Louis Vuitton. In this type of fashion and accessories store, even a basic women's handbag can cost tens of thousands of New Taiwan dollars. If the store interior is too plain, or if the products displayed on the shelving lack focus or are arranged in a cluttered manner, customers may simply browse briefly and then leave. After all, luxury products are not sold simply to customers who can afford them. In addition to the value and benefits brought by the brand itself, a high-end boutique relies on the overall design of its store layout and display furniture to create a fashionable and sophisticated atmosphere. This can stimulate customers' desire to purchase and encourage purchasing behavior, ultimately generating revenue for the brand.

Opening a store is not simply about making money. It is about satisfying customer needs, generating value for the business, and continuously improving its operations.
 

3. How much space is available for product display?

There are several types of retail stores, including independent stores, specialty stores, chain stores, and large-format retail stores. When considering the size of the store, the most important factor is product density. For example, if a store carries 100 different products and has several dozen ping of floor space, you need to consider how to use display shelving to present the wide range of products effectively to customers. If the store has less than 10 ping of space, you need to carefully select the products and determine how to make the best use of the available space through an efficient display arrangement. In addition, product placement and shelving configurations are closely related to customer traffic flow. An overly crowded store may make customers feel uncomfortable, causing them to take only a quick look before unconsciously heading toward the exit. Therefore, when planning store space, the types and quantities of products being sold should be considered first.
 

4. What types of products do you sell?

Take a pet store as an example. From food and beverages to daily necessities, sleeping products, and entertainment items, a pet store may carry hundreds of different types of products.
For food products, categories may include pet food, canned food, snacks, and nutritional supplements. Related products may also include feeding accessories such as plates, bowls, water dispensers, feeders, circulating water fountains (pet appliances), and bibs. Some relatively lightweight products, such as pet food, are available in different package sizes, including 1.5 kg, 3 kg, 7.5 kg, and 15 kg. Taking JZ Shop's general-purpose QS shelving series as an example, each shelf can support approximately 80 kg. Therefore, the most suitable package sizes for shelving would generally be 1.5 kg to 7.5 kg, while larger 15 kg bags of pet food would be better displayed on floor-standing display platforms or pallets.
For products such as pet leashes and toys, display fixtures such as pegboards, wire panels, or slatwall systems can be used so that customers can easily identify different product categories at a glance. These fixtures can be combined with various hanging accessories, such as hooks with different designs, as well as square and round tubes, allowing products to be displayed in an organized and visually appealing manner.
 

Conclusion

A comfortable shopping environment depends not only on product variety, quality, and service, but also on the overall coordination of the store space and display furniture. Creating a store environment where customers feel comfortable and want to stay longer gives you more opportunities to turn a pleasant shopping experience into actual purchases!


If you have any questions regarding store design or shelving and product display, please feel free to contact us by phone or email. Our professional team will be happy to assist you.
Contact:
02-28100226 ext.158
04-23309221 ext.168
E-mail: [email protected]
 

JZ Shop Equipment
Line+ Friends
1. ID: @jzshop
2. Search: JZ Shop Equipment
3. https://lin.ee/Nbx76wo

Starter Unit
A Starter Unit comes with two full upright posts, allowing it to be assembled and used independently. Choose a Starter Unit if you only need a single shelving unit or if each shelving unit will be installed separately without connecting to others.
 

Add-On Unit
An Add-On Unit comes with one upright post only and must share an upright post with a Starter Unit or a previous Add-On Unit for assembly. It cannot be used on its own and is ideal for extending multiple shelving units in a continuous row.